Can you make BIG money in Affiliate Marketing?

Yes, you can! Paul from Uber Affiliate just put up a new site compiling some of the pictures and earnings from a few large affiliates over at S.eriously.com. Those checks and earnings reports can certainly be motivating (Granted there is some discussion and debate over how many are real and how many are...touched up). But either way, as a firm, AMWSO has issued some big checks over the past few years. Of course these aren't generally net earnings, as a lot of that traffic might have been paid for via paid search ads. So even though an affiliate gets a check for say $100,000, they might have to pay $99,000 to Google, Yahoo or MSN for search advertising. Then of course, there is this other tried and true method of "earning big money via onlne marketing" :)

However, who can argue with an extra $1000 in the pocket. Plus, there can be ancillary benefits. Imagine if you're paying for all of those search ads on a credit card that gives cash back, or rewards points. 99,000 rewards points can add up to some nice all paid vacations in a short amount of time, or cash back, or any other benefits offered by credit card companies.

How can you start earning some of these monster checks? It isn't easy, but it's attainable, however it does take effort and work to build sustainable protected earnings.

The first thing to do, is to decide what product and how you'll be promoting a product or program. Basically you can make a niche site that is content focused, or a more general type of site like a coupon site or reward site.

If you decide to go with a niche site, then you must decide on what that niche is. There are various recommended ways of deciding on a niche, some advise to start off doing keyword research. I would recommend to start writing down some topics that interest you. At least, while you're learning to be an elite affiliate marketer, you'll also be learning about a subject that inspires you. Find some affiliate programs centered around these niches, sign up, and ask the affiliate manager for a keyword list. Then do a bit of keyword research to see what kind of traffic the recommended keywords are getting. See if you can come up with your own long-tail keywords using the provided list as a base. I would do a review of keyword tools here, but I don't think I could be more comprehensive that this keyword tool review by Aaron Wall.

In another post here, we'll talk about what kind of costs you might incur when investing in a keyword tool, getting a web host, getting some design help, and promoting your site.

If looking for program ideas, sign up for one of the AMWSO programs and get some help from one of the AMWSO managers to get you on the fast track to receiving one of those monster checks!

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Affiliate Marketing and using PPC and Organic SEO as Traffic Driving Tactics

I know no valid reason for not using both tactics to drive traffic to an affiliate website other than fear (don't know PPC, might lose money) or laziness (I get traffic via PPC, why should I bother with organic SEO?). Organic search results are obtained through time, building quality links back to the site, and page optimization. Time is really a key factor with organic rankings, as it generally takes time to obtain high rankings for a wide range of search keywords. Paid search or PPC is simply a marketplace for visitors. An affiliate submits an ad to the search engines and bids for placement, and buys clicks/traffic/visits.

Organic search results are viewed by consumer searchers as more credible than paid search advertisements. From a consumer perspective (be it a truly valid or not), the search company is an objective party assigning credibility to top search results by ranking them highly. However, it's not likely that any affiliate can rank in the top 3 or top 5 for the majority of keyword searches for their target categories across all of the major search engines. This is where paid search comes into play. An affiliate is still able to get onto the first page of results through a paid search listing for keywords they might not otherwise rank for organically.

When first building an affiliate site, one effective strategy is to immediately jump in with PPC ads to drive traffic to the site. This allows an affiliate to test things out (is the page converting, how well is it being received, etc?) WHILE the organic search placements are being improved through time and through link building. The important factor, when using PPC ads to drive traffic to affiliate offers, is to track, measure and adjust. Make sure your ad costs are not exceeding what you are making via commissions. Kristy at AffiliateStuff just gave us a great formula for figuring this out:

Avg Order Value x Avg Conversion Rate = Avg Sales Per Hundred Clicks x Affiliate Commission = Avg Earnings Per Hundred Clicks

Once you have your average earning per 100 Clicks, compare that with your ad cost for 100 clicks, and if the earnings are higher, then you're making money! If it's lower, then it's time to do some analysis, figure out which keywords are costing the most and converting the least, and either optimize the ads, or get rid of those keywords. Successful PPC marketing is all about trying, measuring, analyzing, and reconfiguring; it's quite a simple process that only seems complex at first.

Now, back to the original topic at hand, paid search vs. organic search. I've tried to build the case for using paid search and even delved into a tactic on how to do paid search. Now, to address those who are just slapping up quick landing pages designed only to funnel the visitor as quickly as possible to the merchant page, There really is no reason not to build that landing page up for organic rankings as well other than laziness. Half the battle is finished, the page is there, online, the affiliate link is set. Now, simply build some original quality content for the page, and start working to get links back to that page or site. Organic results are free, an added bonus that costs nothing outside of effort and creativity.

A well-rounded, diversified affiliate will employ both tactics to make their affiliate business a success. If you're neglecting one or the other, there are some great free resources out there through forums and blogs to help you build up your skill set. However, don't try to over analyze and over educate, the important thing is to dip your foot in the water and try it yourself. Experience is always the best education.

Excellent Learning Resources for SEO and PPC:

• Abestweb Forum
• SEOmoz Community
• SEOBook Blog and Tools
• Webpronews
• WebmasterWorld
• Digital Point Forums
• PPC Ad Copy Article - Marketing Experiments

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Search Publishers Welcome at Overstock Jeweler

Overstock Jeweler would like to welcome search publishers and PPC affiliates to join our affiliate program on the ShareAsale network.

We have a variety of tools for search publishers to succeed in marketing our designer inspired jewelry including out Top 30 converting keywords list each month from all of our highest revenue generated keywords from the major search engines including Google, Yahoo, MSN, as well as Ask and AOL.

Moreover, for a select number of search partners, we will allow limited trials of using OverstockJeweler.com in the display URL of your PPC ads, provided that you are exclusively promoting our merchandise and driving traffic direct to Overstock Jeweler. For more details regarding our flexible PPC policies, custom 10% discount coupon codes to use in your ads, and search publisher tools, please contact the affiliate manager at allen [at] partnercentric.com.

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