"I used to think affiliate marketing was a waste of time. But thanks to AMWSO I am now a true believer in its power."
Mondera is a leading online jewelry retailer. Selling high end bridal jewelry and diamonds to a global customer base. Their main focus is on the US and Canadian markets.
Situation : The Mondera affiliate program had been running since late 2000 on BeFree.com. After an initial boom the affiliate program had gradually stagnated and ended up with only 8-10 earning affiliates and was losing money. By 2002 the average total monthly sales by affiliates were in the region of $50,000 US. While in the early days the affiliate program had been actively managed, it had been left to fend for itself in the cut backs that followed the end of the Dot Com boom. AMWSO was approached in late 2001 to review the Mondera affiliate program.
Proposal : After a one month review of the Mondera affiliate program, the key failings were identified and a three point action plan was put forward to the Mondera management.
Results : Mondera elected at that time to outsource the full management of the affiliate program to AMWSO. The contract included development and design support staff as well as the Affiliate Manager. This meant resources could be brought to bare on developing key support tools for affiliates, including custom data feeds, selling guide, support site, dedicated forum and more.
Over a period of 18 Months the Mondera Affiliate Program grew from $50,000 a month in sales to an average of $320,000 in total affiliate generated sales per month, with Christmas 2003 seeing $550,000 in affiliate generated sales
As of this moment the Affiliate Program is still partially managed by AMWSO, with a hand over of some key tasks being made to the Mondera team after training by AMWSO.