"I used to think affiliate marketing was a waste of time. But thanks to AMWSO I am now a true believer in its power."
Pierced Body is a provider of 'near wholesale' price body jewelry. Selling around 1,300 different items at any time to a global audience. Their main focus is on the UK, Australian, US and Canadian markets.
Situation : Pierced Body was a new site with no in house marketing capacity and no marketing budget. They were looking for a fast entry into the market, with minimal up front costs and a pure ROI based marketing campaign. The only marketing that fit their bill was an Affiliate Marketing program
Proposal : There was little to review in the way of Pierced Body sales. The site launched in December 2002 and had no track record of any note when AMWSO were consulted in February of 2003, at this time AMWSO proposed
Results : Pierced Body total sales grew from $1,000 in February to $20,000 in July of 2003, with 70% of the sales coming from affiliates. Pierced Body ran a number of bonuses on their dedicated forum which attracted a number of key players. Their Anti Parasite stance attracted solid affiliates from other body jewelry programs.
Due to affiliate marketing, Pierced Body covered it's full development, design, and set up costs within 4 months and was fully profitable by July 2003. Pierced Body has been profitable every month since July 2003 and showed that even with a limited budget and on a smaller network, an affiliate program can drive a retail site to profitability
As of this moment the Affiliate Program is fully managed by AMWSO.