
"RSS" stands for standard for publishing regular updates to web-based content. Using this standard, Web publishers provide updates, such as the latest news headlines or weblog postings. Meanwhile, consumers use RSS reader applications (or one of a growing number of online services) to collect and monitor their favorite feeds in one place (RSS content from a publisher, viewed in one of these readers, is often called a "feed").
Consumer Bottom Line: RSS makes reviewing a large number of sites in a very short time possible.
Publisher Bottom Line: RSS permits instant distribution of content updates to consumers.
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