AFFILIATE PARTNER SUPPORT
AFFILIATE MARKETING NEWS AND ARTICLES
- CAN SPAM and Affiliate Mailer Opt-Out :: any online businesses use affiliates to drum up business. The affiliate finds a lead somewhere, passes it to the business, and gets a commission if the lead turns into a sale. Web based affiliates are relatively uncontroversial, but affiliates who advertise by e-mail are a chronic problem due to their propensity to send spam - Read the full article here
- Eastern European Affiliate Conference :: Ticonderoga Ventures, Inc. announces its first Russia Affiliate Convention that will occur on June 7-8, 2008 in Moscow. The affiliate convention is a business event on affiliate marketing and advertising methods to eastern European languages and nations in the region. - Learn more here
- Building a Successful Affiliate Program :: If you have been considering starting an affiliate program that will be profitable or if you're wondering how to improve a poor performing existing program, then this is a great presentation for you. Linda Woods, president and CEO of PartnerCentric, Inc., will cover not only the basics of what kind of companies do succeed with this marketing channel but how to track, recruit top affiliates, understand technical resources needed, motivate and activate affiliates, and other pertinent topics affecting all affiliate programs. - Learn more here
- Preparing For the Holiday Season :: With the start of Q4, the holiday season is once again upon us - much to the joy of affiliate marketers. While this time of year is definitely busy and often stressful, it is also the season when most affiliate marketers earn the majority of their income, with projected US online holiday sales to reach $42 billion this year. - Read the full article here
- New Terms and Conditions for Trademark Usage at MSN :: Microsoft adCenter is changing the way they manage their trademark policy starting September 10, 2007. While no change will be made to the trademark policy itself.. - Read the full article here
- New account directors for OMG affiliate marketing business. :: Online Media Group (OMG) has made two key promotions in its affiliate marketing business, OMG Network. Gary Bicker and Jodie Lowthorpe have been promoted to Account Director, two newly created roles. - Read the full article here
- Email Marketing: Introductory Tips :: When it comes to affiliate marketing, it is important to look beyond the confines of banners and text advertising. Developing email marketing campaigns can be a great way to market, as long as you follow the rules. - Read the full article here
- Getting the Most out of PPC :: The number of ways in which online marketing is manifesting itself grows daily. Some are passing trends, and some have staying power. A trend that's here to stay is the pay-per-click model of search engine marketing. - Read the full article here
- Considering Brand Awareness when Selecting Merchants :: We are all used to stocking up on our favorite brands - from bread to lipstick to pain killers and everything in between, we all have our old standbys. However, not many of us think about why we make these choices. - Read the full article here
- Fall 2007 eComXpo Virtual Tradeshow for eCommerce Marketers Scheduled for October 9-11 :: eComXpo is the first virtual, online trade show and conference for eCommerce marketers. Hundreds of exhibitors, sponsors, and presenters will be gathering with over 8,000 attendees (making it the largest eCommerce tradeshow in the world), completely online and 100% free to attend. - Read the full article here
- Google Tests an Ad Idea: Pay Only for Results :: Google said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action, be it purchasing a product, subscribing to a newsletter or signing up to receive a quote from a mortgage broker or car dealer. - Read the full article here
- Introducing a4uexpo :: The UK Affiliate Marketing sector is set to get its very own industry specific Conference, Exhibition and Awards with the launch of a4uexpo in October. - Read the full article here
- Affiliate Marketing 2007 Report - Commission Debate and Trademark Concerns :: 329 merchants and 296 affiliates completed our 2007 Affiliate Marketing Survey the answers to questions about trademarks and technology are bound to surprise you. Includes 16 data charts, analysis and useful resource links. - Get the full report (PDF) here
- More affiliate marketing managers see higher conversion rates in 2006. :: The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. - Read the full article here
- Baghaus.com has teamed up with AMWSO to Announces a Turbo-Charged Affiliate Program :: Baghaus.com is offering a sector leading 16% base commission for each sale made by a referring partner. The commission structure is tiered, so commission rates actually trend upward to 30% based upon sales volume! Return day tracking for customers will be for a whopping 90 days. - Read the full article here
- Affiliate Census - Lessons for Merchants :: The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which E-consultancy hopes will be of great interest to the affiliate community. - Read the full article here
- Affiliate Marketers set to feed off the fat of a $150 billion industry :: The weight loss industry can be something of a cash cow for many affiliate marketers. While it's true that health and lifestyle-related products are making a killing on the market today, nothing is more universally needed than weight loss products. - Read the full article here
- Affiliate Marketing Podcasts Today :: In preparation for the Affiliate Summit conference in Las Vegas January, 21-23, event emcee Lisa Riolo will be hosting a pre-conference radio special featuring event speakers and interviews today on WebmasterRadio.FM - Read the full article here
- Benchmark 2006: Critical Issues and Trends :: Rounding out the top five media currently used to promote Websites are paid search (50%), banner ads on third-party Websites (35%), and affiliate marketing (33%). But while the number of respondents who intended to use search and banner ads again next year held steady, 41% expected to use affiliate marketing - a year-over-year increase of eight percentage points. - Read the full article here
- Shopster CEO Explains Why Timing Is Everything in E-Commerce :: Shopster's experience from a year ago provides insight into how e-tailers can make simple changes over the course of the holiday season to capture the most sales possible, changing along with consumer behavior to maximize revenue both before and after the holidays - Read the full article here
- Performics Releases Holiday Marketing Best Practices for Affiliate Publishers :: Building off the study Performics and the e-tailing group released this past August, we continue our commitment to the publisher side of our business. The more effective our publishers perform, the more our advertisers benefit - Read the full article here
- Advertising.com Follows Other Networks into Asian Market :: The Japanese market has been no stranger to U.S.-based online ad players, and Advertising.com is the latest to make a foray into the large market. AOL's ad network yesterday said it will partner with general trading firm Mitsui and Co. to operate a joint performance-based online ad network in Japan. This marks the first leap into the Asian market for Advertising.com, and its first joint venture. - Read the full article here
- Court Shutters Spyware Outfit, Freezes Assets :: A federal court has shut down a Nevada company " ERG Ventures LLC -- that the Federal Trade Commission accused of spreading spyware and adware on the Internet using the notorious Media Motor program. Microsoft, meanwhile, has filed a lawsuit charging that a number of ERG Venture's affiliates used screensavers and other software to infect users' PCs. - Read the full article here
- Amazon Extends Offer Personalization to Affiliates ::The affiliate program has added three new features allowing Web sites, from online businesses to blogs, to display new content and ad types from the mega-retailer. An offering called aStore lets site owners use a strip of HTML code to create a customized online store with Amazon features such as Customer Reviews, Wish Lists and the like, but does not require users to actually leave the original site until they are ready to purchase. - Read the full article here
- Can viral video clips drive targeted traffic to your web site? ::Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? Marketing Experiments recently released the audio recording of their clinic on this topic. - Read the full article here
- E-consultancy market briefings available for free :: E-consultancy have just published their latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion they hosted on the subject at the end of last month. - Read the full article here
- Outsourced Affiliate Recruiting :: Our company is looking to hire a company to help us recruit new super affiliates. We were looking at CJ, but after reading a ton of negative reviews online, we are back to ground zero. - Read the full article here
- ValueClick on Affiliate Marketing :: According to James R. Zarley, Chairman of the Board, President, Chief Executive Officer for ValueClick, "Affiliate marketing had worldwide product revenue growth of 14% year-over-year in the quarter. - Read the full article here
- Get Ready for the Big Gambling Affiliate Takeover :: Affiliate marketing drives the online gambling space. Now that the industry is dealing with recent legislation outlawing U.S. Web gambling transactions, some gambling affiliates are searching for new markets to sink their teeth into. As a result, some say mainstream affiliate marketers are in for a rude awakening. - Read the full article here
- CJ up for same? :: ValueClick (NASDAQ: VCLK) acquired BeFree in March 2002 for $128 million in an all stock deal, however, BeFree had about $110 million in the bank, and so ValueClick bought BeFree for next to nothing. Then, in 2003, ValueClick bought CJ for $58 million in cash and stock. - Read the full article here
- Affiliate Summit Opens Nominations for the First Annual Pinnacle Awards ::These awards recognize exceptional performance in affiliate marketing. Nominations can be submitted. The Affiliate Summit Pinnacle Awards will be presented at Affiliate Summit 2007 West on the evening of Monday, January 22, 2007. - Read the full article here
- Affiliate Marketing breaks through £2 billion barrier ::The UK market for affiliate marketing will grow 60% in 2006, breaking through the £2 billion mark to an estimated value of £2.16 billion, according to research published in E-consultancy's Affiliate Marketing Buyer's Guide this week. - Read the full article here
- Don't Neglect Affiliate Marketing ::Affiliate marketing programs are frequently neglected, despite being one of the most cost-effective forms of marketing. Unlike other online marketing tactics, affiliate marketing isn't just about creative ideas, technology, and analytics. It's primarily about building relationships. Managing an affiliate program is very much like managing an outsourced sales team of entrepreneurs who drive traffic and revenue. This requires a different mindset. - Read the full article here
- CJ Launches Web Services ::Advertisers can now offer publishers enhanced access to their product catalog data feeds, enabling publishers to present the most up-to-date product information to their visitors in the most desirable manner. In addition, advertisers benefit from the ability to customize affiliate program sign-up and login areas, allowing for the creation of a truly branded experience for the publishers in their affiliate marketing programs. - Read the full article here
- 5 Questions for Sarath Samarasekera and Shopster.com :: Sarath Samarasekera is CEO of Shopster.com, which helps potential website sellers set up their e-store. You can choose products from their list of 700,000 wares, set your pricing and set up your marketing. Shopster does the shipping and cuts you a commission check. We asked Samarasekera about his take on the affiliate model. - Read the full article here
- PartnerWeekly Secures AffiliateFairPlay.com to Ensure Fair Practices Among Publishers :: As the affiliate marketing industry continues to define itself, there exist numerous issues surrounding fair trade and fair competition practices. Further complicating the issues is the fact that affiliate marketing is an Internet-based industry where rapid changes are the norm. AffiliateFairPlay.com works to create a fair playing field among online publishers and serves as a voice for the affiliate marketing industry as a whole.- Read the full article here
- Revenue Magazine Reports on the Challenge of Earth-Friendly Marketing :: A major report examines the opportunities that are available to eco-friendly companies and why the Web is an ideal channel. The magazine is itself taking the lessons to heart by making the switch to printing on paper from sustainable sources beginning January 2007. - Read the full article here
- KowaBunga! Selected by Yahoo! Search Marketing :: KowaBunga! Technologies subsidiary has been hired by Yahoo! Search Marketing to provide software and to manage the referral tracking of Yahoo! Search Marketing's enhanced "Ambassador Program." This specialized affiliate program has generated a unique affiliate channel that is yielding new Yahoo! Search Marketing advertisers from accredited referral partners. - Read the full article here
- NeverBlue Media Re-launches Affiliate Network :: Neverblue Media today announced that it has exhumed its affiliate network, NeverblueAds. They hope the re-launch will provide new capabilities in software and information management. "NeverblueAds' proprietary tracking technology will allow them the flexibility to create new tools for their clients. - Read the full article here
- McAfee reports on adware and spyware growth :: McAfee research shows that adware and spyware distributors abuse the affiliate marketing programs of legitimate companies. In addition, adware distributors use front companies and Web sites to reach unsuspecting users and intermediaries, meaning that legitimate sites are finding themselves tied to known spyware distributors. Programs then install themselves on a user's machine, often as the trade-off for a piece of "free" software, and are used to collect marketing data and distribute targeted advertising. - Read the full article here
- Brian Littleton Wins the Fair Practice Award :: AffiliateFairPlay.com was pleased to present the first Fair Practice Award to Brian Littleton, Founder and CEO of ShareASale.com. Brian began ShareASale in early 2000. Not only is he well respected within the Industry, he is well versed in his knowledge and understanding of Affiliate Marketing. Brian is an active participant in the online affiliate marketing community and has presented at numerous Industry Events sharing his insights and knowledge.- Read the full article here
- Wanted: Single affiliate (with blog) :: It's astonishing to realize how easy it is for a blogger to make a little money from advertising. All he or she has to do is to go to the website that is a meeting place between advertisers and owners of advertising space, find a company whose ads suit the blogger's target audience, download advertising material from the website (a link or banner), and attach it to the blog. If anyone clicks on the link, goes to the advertiser's website and buys the product, the blogger will collect a commission.- Read the full article here
- How to Make Money with Affiliate Programs. :: There are two broad approaches to making money with affiliate programs: You either have an existing business and want to supplement your sales revenue with affiliate commission, or you build you online activities solely around generating affiliate commission. In either case, the most important ingredient to affiliate success is traffic, or more specifically, qualified traffic. - Read the full article here
- First Steps into Affiliate Marketing. :: I'm new to the idea of affiliate marketing as a way to make additional money with my Web site. Good Golly Molly, where do I start? - Read the full article here
- Necessary Tools for the High Rolling Affiliate Marketer. :: What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? - Read the full article here
- Study sheds light on complex Search conversion paths. :: Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting. - Read the full article here
- Affiliate Summit Affiliate Marketing Conference Announces Call for Speakers for January 2007 in Las Vegas. :: The Affiliate Summit Convention will be held January 21-23, 2007, in Las Vegas, Nevada. The Affiliate Summit is presented by Shawn Collins and Missy Ward and provides the unique opportunity for affiliate marketing professionals to gather and learn from one another in a cooperative environment. - Read the full article here
- The Different Types Of Affiliate Marketing. :: Affiliate marketing programs have never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before. - Read the full article here
- Travel marketing executives to discuss online marketing practices. :: Building an Effective Affiliate Marketing Programme - Using 3rd party affiliate websites is a very effective way of widening the distribution of your product and driving quality traffic to your website without using costly search engines. - Read the full article here
- Website Or No Website - That's The Question. :: Do you want to make money through the Internet but you don't have enough experience or capital to start your own online business? You don't have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing. - Read the full article here
- Affiliate Referrals, Click Fraud Drive Up Marketing Costs :: Web hosting providers are paying more to attract new customers, as affiliate referral fees and Google AdWords campaigns become more expensive, according to panelists at this week's HostingCon 2006 conference. Click fraud is also a growing problem for search marketing campaigns using google, they said. - Read the full article here
- Tim Storm Honored with the Wayne Porter Affiliate Marketing Legend Award. :: Today at the Affiliate Summit, Tim Storm was honored with the Wayne Porter Affiliate Marketing Legend Award. This was the second time the award was given, and its purpose is to recognize individuals in affiliate marketing who have distinguished themselves as leaders and innovators. - Read the full article here
- SEO and Affiliate Marketing. :: At a recent interactive marketing association event in Chicago, a moderator was asked about SEO (define) as an affiliate marketing strategy. I was a bit surprised when the moderator responded, "The event is focused on affiliate marketing, not search." - Read the full article here
- Why People Fail In Affiliate Marketing :: More and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It's a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate's advertising, promoting and selling strategies. - Read the full article here
- 3 Easy Ways For Newbies To Start In Affiliate Marketing :: With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continues to effect radical changes in many facets of human endeavors, including commerce. - Read the full article here
