When in doubt, a safe gift to send to anyone is usually cash, letting the recipient chose what he or she wants to buy. And, when sending money via Western Union, the sender doesn't need to worry about the cash or check getting lost or delayed in the mail. Sending money with Western Union is a fast and easy option.

Sending money as a gift is an area that gift focused sites very often overlook.

Concepts for promoting 'Money as a Gift' with the Western Union Money Transfer.

Fast: The cash arrives the same day for Domestic transfers, meaning that there's no waiting for the check to clear or waiting for a pure web based system to confirm the arrival and then transfer it to ones bank account.

It's Cash: Everyone loves cash, for a gift it's more appreciated than a check, and easier to use than a gift certificate.

Reliable: With Western Union the sender can rest assured that they are using a service backed by over 130 years of experience.

Examples of promoting the Western Union Money Transfer

A Straight Gift : If you have a gift site, don't hide "sending money" in a dark corner of your site. Especially at Christmas when sending cash as a gift is one of the biggest reasons that people use Western Union. But even outside of Christmas, promoting cash as a gift is catering to a popular choice.

Travellers Gifts : Not everyone is at home when a gift needs to be bought, the beauty of the Western Union Money Transfer is that any traveler with a US or Canadian credit card can use the Western Union Money Transfer service to send cash as a gift to anyone else in the USA, at the same cost as if they were in the USA. Fast, easy, and convenient.

Late Gift : Last minute gifts are big sellers, and again sending cash takes all the pressure of the buyer, the gift is sent quickly, making it appear that the special date was not forgotten, eliminates the last second rush of wondering what to buy, and is always going to be well received.

Ease of choice : Buying gifts can be a pain, what color, what size, what brand, what style, what year, what make...or simply change that to "how much cash?" Promoting Cash as a Gift to help a person simplify the buying process not only helps them, but also boosts the chance of conversion after a person has clicked because there is no window-shopping and no price comparison-shopping to do.

Cross Promotion : Of course why just send Cash, send a gift too, promote sending cash and a gift. For example, promoting a fishing rod and $20 Cash to buy floats and bait.

ICash is always an effective gift, and with Christmas coming up fast, there's never a better time to promote "Cash as a Gift"

Have questions? Please contact John Credgington at John.C@AMWSO.com

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