Travellers are a great target audience for Western Union, and not only for the obvious emergency cash. This page is focused on tips and insights on how to use your travel site to promote Western Union. The key in promoting Western Union for travellers is that you're not targeting the travellers themselves to click. You're promoting a service that their friends and family will use to send them money. Therefore your pages need to be about "helping travellers" not about travelling itself.

There are a range of reasons why a person could need, or would use Western Union while travelling.

• Travel Emergency
• Safer than Cash
• Running Short on Cash
• Easier than carrying foreign currencies
• Major Purchase Decision
• Holiday Extension

Travel Emergency
When an accident happens, whether medical, lost luggage, lost money or a person just needs to get home fast regardless of cost. The fastest way to get money to them is a Western Union Person to Person Money Transfer. If you run a Travel site then promote Western Union as a fast way to get money from person to person, online, at a time when speed is critical. Links fit well on travellers in distress pages that people can reference for all kinds of support. Making this page an invaluable resource, that travellers and their families at home will book mark.

Safer Than Cash
When travelling overseas for long periods, especially when camping or back packing, is it really safe to carry cash, or even travellers checks for that matter, both are easily stolen or lost and for a traveller carrying all their money on them, this can be a terrible situation to end up in. So why do it? Having money wired from the US to travellers as they move around the world is fast and safe. No need to carry bundles of cash nor get caught without local currency as Western Union delivers the money quickly in the local funds. Travel sites can promote the safety aspect of using Western Union to send money as people travel. Links fit well on travellers tips pages as well as pages for parents with kids who are travelling.

Running Short of Cash
It's very easy for travellers to over extend themselves and suddenly find themselves short for the last few days. Meaning they need to ask for a quick injection of cash from overseas. Using the online Money Transfer is a fast and easy way to do this. If you've developed a site that supports travellers then educating people on Western Union being the perfect solution for fast cash can be a winner.

Easier than carrying foreign currencies
Every currency exchange done costs money. When travelling across multiple borders no one wants to get stuck with too much foreign currency nor do they want to lose more value on changing it to another currency. Western Union money transfers arrive in local currency making it easier than carting around lots of foreign money and safer too.

Major Purchase Decision
Not everyone takes credit cards, and when a traveller is in a bazaar and spots that "must have" item that costs more than they have budgeted, then they need cash fast before they move on. Promoting Western Union as fast cash injection for travellers looking to make unexpected cash purchases can work on any travel support site.

Holiday Extension
Credit cards maxed out, money almost gone and another 5 days in paradise is needed, the fastest solution is Western Union, get the money over to the travellers in a hurry so they can book rooms and keep eating.

Have questions? Please contact John Credgington at John.C@AMWSO.com

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